The Beginning
A passion for the beautifully made
In 2012, our founder Mukesh Choudhry walked through a craft market in Jaipur and felt something was missing — the extraordinary work of skilled artisans had no way to reach people who would truly value it. Target Exports was her answer.
"Quality is never an accident. It is always the result of intelligent effort."
— Mukesh Choudhry, FounderWe started with a single collection of hand-loomed textiles and a promise: every product on our shelves would be one we'd proudly give as a gift to someone we love. That promise still guides every curation decision we make today.